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Many times we discuss with people, express our thoughts, and feel that we could have put across the message more clear and strong. A good communicator and speaker is an influencer, be it at office, community, home, friends etc.
Persuasion is an art and it's like giving energy supply to language, to make it more effective. It is an effective communication technique. Persuasion can be treated as a synonym of a ‘positive force’.
Every leader is expected to master it. Great leaders know that it is not just what they say that is important but how they say it. The manner of saying something is more important than matter itself.
In short, persuasion skills can be used to improve the lives of those with whom we relate. How do persuaders convince others? They use anecdotes, empathy, emotive language, catchy and convincing phrases, chatty style, rhetorical questions, repetition.
At times, we may have to convey a negative message to someone. An effective communicator will convey a negative message in a positive or constructive manner without hurting the feelings of candidates or discouraging them.
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https://www.edexlive.com/opinion/2021/jan/09/the-subtle-art-of-persuasion-17138.html
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